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What is Fuji no Kuni New Product Selection?

We are working to increase the added value of agricultural, forestry and fishery products produced in Shizuoka Prefecture by selecting new processed products that take advantage of the attractiveness of agricultural, forestry and fishery products produced in Shizuoka Prefecture, and linking them to new product development and product improvement by companies.

Fuji no Kuni new product selection
マ ー ク

Fuji no Kuni new product selection logo
Fuji no Kuni new product selection logo

2021 pamphlet

2021 Food City Pamphlet

Pamphlet download (pdf: 3.0MB)

Examination criteria

"Fuji no Kuni New Product Selection" is a competition for processed products within 2 years of commercialization using agriculture, forestry and fishery products produced in Shizuoka Prefecture.
(If the product has been improved within 2 years, it will be listed).

Item Specific content
Attractiveness as a product Is the product attractive as a whole, such as product concept, product features, taste, and usability?
Sales strategy Is the target, sales channel, product development, content, price, etc. clear?
Sales volume Is the production volume required for sales inside and outside the prefecture secured?
Local color Is it a product with a rich local color that can effectively convey the charm of the prefecture's agricultural, forestry and fishery products that are characteristic of the region through the product?
Design etc. Is the material, design, etc. of the container / packaging a product that reflects the product concept, etc.?
Safety and security initiatives Whether the product has been approved for the safety certification / certification period, and whether the product has the manufacturing process and quality control properly implemented.
Efforts to achieve the SDGs Is it an initiative to achieve the SDGs, such as regional collaboration in the production and procurement of raw materials for products, the process of commercialization, the manufacture and sale of products, and product promotion?

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Unit: Product

Classification 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Division total
Highest gold medal 1 1 1 1 1 1 1 1 1 1 1 1 12
gold medal 11 11 13 16 11 10 13 20 14 13 11 8 151
Award total 12 12 14 17 12 11 14 21 15 14 12 9 163
Number of listings 81* 48 79 90 64 81 68 94 86 73 81 108 953

* There is no limit to the number of items that can be exhibited per company only in 2010, and up to 1 items per company after 2011.

Please scroll horizontally to see the table.